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Tyranena Brewing Company

Tyranena Brewing Company


Based in Lake Mills, Wisconsin, the Tyranena Brewing Company was a completely fresh start-up organization in the center of Wisconsin with big plans, but no identity to speak of…until they met Scott Roberts and Brian Gunning.



Lake Mills is home to a surprising number of crazy legends. From the ancient structures at the bottom of the lake to the mysterious mounds left by forgotten tribes, it’s a story-teller’s paradise. This was the concept presented by Scott and Brian that Tyranena’s owner was drawn to. “Legendary.”



Initial designs for posters, tap-handles, packaging, labels, apparel, coasters, table-tents, signage and vehicle wrap were completed in the first 18 months of work by Scott and Brian, for which they won a series of industry awards. Over the next 10 years Scott would work directly with the owner to establish dozens of new flavors and stories to entertain the Tyranena fans, evolving the brand into legendary wink and a smile.


About Client

Tyranena Brewing Company of Lake Mills, Wisconsin brews up an exceptionally tasty range of hand-crafted beers and ships them all over Wisconsin.

The legend of Tyranena (pronounced Tie·rah·nee·nah) began long ago, in a time before history was written. Legend tells of a mysterious tribe who built a series of stone structures and effigy mounds on the edge of a lake they called Tyranena. Today, these structures lie preserved deep under the waters of Rock Lake.

No one knows for sure who built them, the purposes they served, how and why they are now submerged, or even the meaning of the word Tyranena.

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Skills Used

Copy Writing



Packaging Design