Gunning Labs is a design and communications studio overflowing with ideas. Ideas about making, communicating, and seeing things a little bit different. We’re lateral thinkers and habitual doers, earning our reputations early as the kids in class who couldn’t stop asking “Why?”, doodling, and staring at the clouds outside.
We are a high-tech endeavor with high-touch methods.
We are no strangers to the wonders of modern digital presses, rapid prototyping with 3D printers or the power of the Internet to communicate quickly, broadly, and cheaply; but we are just as likely to whittle an idea out of wood, carve it out of clay, or cook up some rubber stamp + silk screen method for getting the word out as we are to turn on the computer.
We have principles we hold dear that guide our choices in medium, channel, and creative theme. It’s just a step to the right…→
1Know your audience. It doesn’t matter how brilliant your idea is if nobody sees it. It doesn’t matter how clever your copy is if nobody can read it. It doesn’t matter how compelling your value proposition is if you’re not connecting with your audience. FIND them, KNOW them, LOVE them.
2Tell the truth always. We are adamant that design should be held to a high standard of ethics. If you want the world to be good, do good things. Or as Linus Pauling said, “Do unto others 20% better than you would expect them to do unto you to correct for subjective error.”
3Have some fun, already. We established the Labs to follow our Muse, and our Muse isn’t the “time to make the donuts” kinda gal. Crafting images and words is a great way to have fun, and that’s why we got started doing this in the first place.
4Focus. Our market focus is three-fold: Civic and Cultural clients, Corporate Communications & Marketing, and Start-Up Branding & Product Development. These encompass our base of experience, or passions, and our future.
Inventor, designer, photographer, animator, head-geek, general trouble-maker, and founder.
We are a creative design studio located in Wausau, Wisconsin with clients across the Midwest. Web, print, and signage design are our specialties, but we're as likely to build a website as we are to create a entirely new approach to "desk."
Every once in a while something comes along and knocks my socks off. Gunning Labs is truly the type of creative entrepreneur that this community needs – WOW! We couldn’t do this parking launch without them! I am truly in awe.